5 Ways to Choose a Great Business Name

Names are important. They define us and stick with us our whole lives. Our parents probably spent a good amount of time deciding what we should be called be called because there's great importance attached to a name. We think about what to name our pets and everything else in life, so we should definitely pay close attention to what we name our businesses. It's not just a whimsy idea, a name has the power to make or break your business. If people don't know what you do, they won't use your services or products. The name that we choose defines our expertise and helps set us apart in the marketplace.

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What Do Conferences and the Digital Age Have in Common?

Conferences are such a great way to gather a group of people together to motivate them, share your product and evoke a sense of camaraderie about your business. The digital age has done something extraordinary for conference goers- it's made it a virtual experience and has escalated the numbers who see and hear about your conference from a few hundred to a few thousand people. 

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How to Maximize Social Media Exposure at Events

Social Media sometimes feels like it's taking over every aspect of our lives with the constant flow of selfies and latte art and epic mountain landscapes. And while that's all true, there is something amazing about social media that just can't be denied: It's free and it's effective. It's continuing to gain momentum and extending it's reach to millions of people. So how do you maximize your exposure on social media at your events?

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