Names are important. They define us and stick with us our whole lives. Our parents probably spent a good amount of time deciding what we should be called be called because there's great importance attached to a name. We think about what to name our pets and everything else in life, so we should definitely pay close attention to what we name our businesses. It's not just a whimsy idea, a name has the power to make or break your business. If people don't know what you do, they won't use your services or products. The name that we choose defines our expertise and helps set us apart in the marketplace.
It's been a growing trend as of late to have really creative names that don't really explain what you do. Once your a big, booming company, this is ok, but while you're building from the ground up, it's good to have a name that is clear and concise. Here are a few ideas to remember when choosing your company's name.
1) Think in terms of branding, social media presence and advertising: As you peruse a list of possible names, see what's available in the social network hemisphere. If for example, @theeventsgenie is already taken, is there a way to make a handle that is nearly like the name of your business? If there is one with the exact name of your business, reconsider your name. It'll confuse customers and they may end up going with the other name because they didn't realize it isn't you.
2) Check the website: While you're checking out the social media aspect, be sure and see if the name is an available domain and buy it. Consider buying the typo domains and .org and .com so that all sites go directly to you. Checking before deciding on your name is a way to save hassle and headaches down the road.
3) Think about the short name: Have you considered what the acronym will be? When you look at it, does it represent another company's initials? This is something important to take into consideration to avoid confusion.
4) Test in Google: See how it plays out in GoogleAd words. These days, everything is streamlined via the web so while this wasn't important a few years ago, it's now crucial to the success of your business.
5) Voice It: How does the name sound when you say it? Does it roll off the tongue or is it a bit of a tongue twister? If it's hard for you, it'll be hard for your audience to say too. Find something that flows and is easy to remember. It'll pay off in dividends. Don't worry about being too creative, find something that's simple and effective.
What are some other ideas you have when naming your business? We'd love to hear your thoughts!