When you think of your brand, what's a word that comes to mind? Depending on your product or service, your brand usually correlates to your target audience. Branding is really important because it tells the story of your business. It's consistent and original in a way that invites your audience to know, like and trust your business.
People are looking to connect on a personal level these days and branding plays a key role in this. Here are a few ways to convey your brand in crisp and efficient ways.
Originality: Take a look at what sets you apart in the marketplace. This is especially important if there are other businesses out there that offer the same products or services you do. Determine what your niche is and then build your brand around it.
Logo: Your logo will be one of the first things that catches someone's eye. Is it clean and easy to read? Is it edgy enough to capture their attention? Working with a talented designer to discover the perfect logo is really important to your business branding. It's worth paying for the service of creating an excellent logo.
Website: The website and logo can usually be done by the same designer which is a great idea so that you have a consistent aesthetic. Use colors, verbiage and design that is congruent and the same throughout the site. Working with a copywriter to establish the tone you're looking for is an ideal way to maintain your brand throughout the sites entirety.
Social Media: Whether you run your social media or have someone do it for you, make sure that the colors, wording and pictures go with the brand of your business. People like to see the same aesthetic on every platform that belongs to your business.
Consistency: Consistency really is key with branding. Having the same tone every time you post, the same genre of photos on social media etc helps establish your voice in the marketplace. People will follow you because they know they will receive XYZ every time you pop up on their phones or laptops. Whether you post daily to Facebook, have a weekly blog or send out a monthly newsletter, make sure that the tone is true to your brand. Create a schedule so that you are constantly popping up in front of people. Work on your website to create a space that people love coming to and come back to for new information.
What ways have you found branding most effective? We'd love to hear more in the comments.